Consumer Quality Leader 2025 for HMS Fitness: an accolade that obliges.

What exactly did we win and why is it important

During the 14th edition of the nationwide consumer survey, the HMS brand was rated highest by consumers. We won first place and thus earned the right to the golden emblem of CONSUMER QUALITY LEADER 2025. We are particularly pleased with this result because it is based on real votes. Consumers evaluated the brands present on the Polish market. What is more, the award was based on real choices and trust. For a manufacturer of sports equipment, this is a very clear signal. It means that the quality of products and service is being noticed. And this matters in the long term.

Date and category - hard facts to remember

We received the award in December 2025. The award was given in the category: Fitness equipment - Polish brands. It is the concrete that organises communication and builds credibility. It makes it easier to compare the market and understand consumer choices. This title is not about one series or one model. It encompasses brand perception and user experience. That is why we are working on the consistency of the entire range. We want sports equipment for the home to be as refined as equipment for the gym. The effect of a workout counts, but so does comfort.

On what basis was the award granted?

The Consumer Quality Leader 2025 was awarded to us on the basis of consumer votes. The votes were collected in the course of a nationwide consumer survey. The survey focused on the quality of products, services and brands. Importantly, the survey collected the opinions of active consumers. They did not just identify the leaders. Knowledge was also gathered about why they choose particular brands. In addition, the associations that brands evoke were analysed. This context is very valuable to us. It allows us to develop home training equipment according to real needs. So development is not intuition, but a response to data.

Organiser of the programme and venue for the presentation of the winners

The organiser of the programme is the Editorial Office of Strefa Gospodarki. It is a nationwide, independent supplement distributed together with Dziennik Gazeta Prawna. It is in this supplement that the profiles of the category winners are presented. This allows the winners to reach a wide audience. Materials are also published in electronic versions. They appear on the websites of Strefa Gospodarki and Dziennik Gazeta Prawna. They are also available on the portal konsumenckiliderjakosci.pl. Such a media environment strengthens the transparency of the programme. And transparency builds trust in the results. That is why we feel proud, but also responsible.

Scale of the survey and reach that makes a difference

The overall sample of the 2025 survey is close to 15,000 respondents. Such a number increases the credibility of the findings. At the same time, it shows that the results are not based on a narrow group. The winners of the programme are presented in the supplement Strefa Gospodarki. The supplement is distributed with the national edition of the economic daily. Each issue of Dziennik Gazeta Prawna has nearly 200,000 readers. This context is important for the brand. Because it means that quality is communicated widely and publicly. And so we must maintain it consistently. For this reason, we treat the title as a commitment.

Confirmation of product and service quality in practice

We read this award as confirmation of the high standard of product quality. At the same time, we see it as an evaluation of service and the entire shopping experience. That is why we do not just focus on the parameters. What also counts is how easy it is to start training. Whether the user solves the problem quickly is also important. We focus on functional and refined products. We want the exercise equipment to be intuitive. This allows the user to focus on movement. And movement is supposed to build health and shape. This is why we develop our range of fitness equipment with everyday use in mind.

Safety and comfort - the foundation of every workout

Safety is a priority for us as it applies to every user. Comfort is equally important because it promotes regularity. That is why we take care of structural stability and ergonomics. We pay attention to details that make a difference in practice. It is about handles, adjustments and predictable operation of components. This applies to both cardio and strength equipment. Space is also important at home. For this reason, we design solutions that are convenient to set up and use. When a home gym is created, the home gym equipment must fit in with the lifestyle. So we design for the real world, not the ideal.

Why customers choose HMS Fitness

Customers choose HMS Fitness because ergonomics and durable materials are important. Predictability of performance in training is also important. This is why our products undergo quality testing before they are launched. Quality control reduces the risk of accidental defects. At the same time, it improves the repeatability of performance. This is important when sports equipment is used regularly. It also matters whether the equipment is easy to fit to the user. For this reason, we focus on adjustments and clear operation. Regardless of whether you train at home or in a club. In effect, fitness equipment is there to support progression and motivation.

Home training equipment as a coherent system, not a coincidence

Home training works best when the equipment forms a system. That's why we look at the range broadly and practically. One person will choose sports equipment for the home under cardio. Another will focus on building strength. For this reason, we develop different segments, but ensure a common standard. Cardio equipment supports fitness, while strength equipment builds the foundation. Exercise equipment should also fit into the space. This is where functionality and ergonomics come into play. When you are planning equipment for training at home, you need simple solutions. Because simplicity promotes consistency. And consistency produces results.

Exercise atlas and all-in-one home area

For many people, the centre of the home workout zone is an exercise atlas. Such a station makes it easier to organise your workout and reduces preparation time. As a result, you get into action more quickly. In addition, it's easier to keep the space tidy. This is important when the home gym equipment stands in the living room. The atlas also helps to train different parts of the body in one place. For this reason, it is appreciated by people who want a plan for the whole week. At the same time, the atlas complements other elements. It can interact with accessories and cardio. As a result, the gym at home becomes more complete and welcoming.

After-purchase care and offer development based on customer expectations

We want to emphasise that the customer is also taken care of after the purchase. We provide after-sales support and develop service processes. We are committed to making contact clear and fast. At the same time, we are constantly improving our offer based on customer expectations. We listen to feedback, as this indicates real needs. In this way, we improve ergonomics and functionality. This applies to products for the home as well as commercial solutions. Sports equipment should last a long time, so availability and support are important. That is why we treat service as part of quality. And not as an after-sales add-on.

The Consumer Quality Leader 2025 is motivation to keep raising the bar.

This award shows that what we do makes sense. At the same time, we feel motivated to consistently develop the HMS Fitness brand. We see the title as a commitment to developing our product lines. We want to improve design, ergonomics and functionality. We are also committed to even better after-sales support. We will ensure product availability and a consistent quality standard. As expectations are rising, we are also raising the bar. Thank you for your trust, because it is thanks to the consumers that we have won the gold emblem. If you want, follow HMS Fitness news and test the quality in practice. Check out fitness equipment and gym equipment and choose the solution for you.

Check out the quality awarded by consumers and join the HMS Fitness community.

If you are looking for sports equipment for the home or planning equipment for the gym, test HMS Fitness solutions in practice. Choose cardio equipment when you're focused on fitness, or bet on strength equipment if you want to build strength and physique. Choose exercise equipment for your space and home gym will quickly become a habit, not a challenge.

Follow HMS Fitness news as we are constantly developing fitness equipment and fine-tuning ergonomics, design and functionality. Also check out the exercise atlas if you're after an all-in-one workout station, and see why consumers across Poland have awarded us the 2025 Consumer Quality Leader gold emblem.

The photograph shows Anna Ferdyn in her role as Director of Finance and Operations at Abisal.